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Vol. 2 No. 2 (2025): Special Issue on Advertising and the Nigerian Public: Contemporary Issues and Trends

This Special Issue features 10 critical articles analysing advertising, persuasion, and digital technologies within the Nigerian context.

The journal’s editorial policy prioritises quality over volume. Despite publishing just 25 articles in two volumes and three issues from 2024 to 2025, our content has achieved a strong early citation impact, validated by 44 citations in Scopus and 33 in Web of Science. This global reach, extending to authors in countries including the United States of America, Austria, Germany, Japan, Ghana, China, Kenya, Saudi Arabia, and Australia, establishes us as the definitive, high-impact regional voice.

The articles represent a broad reach, authored by 19 researchers from 12 distinct academic institutions and the Nigerian Television Authority (NTA). To ensure adherence to the highest standards, every manuscript underwent a mandatory, double-blind peer review with input from external experts. The issue was compiled and edited by the Journal’s Editor-in-Chief, Dr Gever Verlumun Celestine.

Published: 04.10.2025

Articles

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