Amarachukwu , Iroegbu Chinatu. “Beyond the Product: How Storytelling Advertisements Shape Consumer Perception and Purchase Decisions”. Mdooter Journal of Communication and Digital Technologies 2, no. 2 (October 4, 2025): 34–43. Accessed November 6, 2025. https://mdooterj.com/index.php/mdooterj/article/view/20.