Governor, Rosemary Ebiere, and Ebizimor Blessing Ebiere. “The Social Cost of Stereotypes: Consumer Perception of Female Representation in Nigerian Television Commercials”. Mdooter Journal of Communication and Digital Technologies, vol. 2, no. 2, Oct. 2025, pp. 93-105, https://mdooterj.com/index.php/mdooterj/article/view/25.