Nwadiuto, Chukwuebuka-Nwosu Justina. “Poisoning the Well: Negative Political Advertising and the Shaping of Voter Perception in Nigeria’s 2023 Election”. Mdooter Journal of Communication and Digital Technologies, vol. 2, no. 2, Oct. 2025, pp. 14-22, https://mdooterj.com/index.php/mdooterj/article/view/18.